Bancassurance has been one of the most important developments in the financial services sector in the past forty years. Bancassurance, in its simplest form, is the distribution of insurance products through a bank's distribution channels. It is an arrangement between a bank and an insurance company that allows the insurance company to sell its products to the bank's client base, as a common distribution channel. The motives behind bancassurance vary. This partnership can be profitable for both companies. For banks, it means product diversification. Banks earn additional revenue by selling insurance products and insurance companies expand their customer bases without increasing their sales force or paying commission to agents and brokers. This can help deliver volume growth in their business with a lower cost per sale.